Search Engine Marketing (SEM) – Gain Rapid Results
Search Engine Optimization (SEO) is a dedicated process that may take time to achieve the full impact of delivering the traffic volume the business is expecting. While the process takes time to fully realize, the traffic that it brings to the web site is usually free (organic) and therefore long term gains that it brings are considerable.
However, sometimes a business needs immediate and more short term oriented strategy to generate traffic on the go (instant web site traffic boost). In that case, the Search Engine Marketing (SEM) is typically implemented and PPC (pay per click) strategy is developed to deliver instant traffic gain to a web site.
A proper aligned business strategy will typically consist of combination of both SEO and SEM to deliver the balanced traffic to the web site.
Understanding your Pay Per Click (PPC) requires knowing how PPC works. While anyone can sign up for Google AdWords account and start their own PPC campaign, mistakes associated with poorly managed PPC campaign can be costly.Jackson & Associates is certified Google AdWords partner. We understand the process and all aspects of managing not only Google AdWords but many other PPC platforms such as Yahoo, Bing, Facebook etc.
In addition to traditional PPC platforms, thru our partnership with Valpak, Jackson & Associates has an exclusive access in Edmonton and area to a high exposure business listing and promotion tool (Valpak Business Profile Page) that is syndicated to some of largest online directories such as YellowPages Online Directory, Savings.com as well as on our Valpak.ca web site. We can provide high quality inbound links to your web site that can help you with your long term search engine optimization (SEO) strategies.