Search Engine Optimization (also known as SEO) is the process of improving the visibility of a website in a search engine’s un-paid or “organic” search results. In general, the higher ranking and more frequently listed search result will receive more visitors from the search engine’s users.

Why is SEO Important?

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

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