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Why Do I Need SEO (Search Engine Optimization)?


Edmonton Web Site Promotion

SEO is the process of improving the visibility of a website in a search engine’s un-paid or “organic” search results.

The higher ranking and more frequently listed search results will receive more visitors from the search engine’s users.

Top Three Step Approach For SEO Results

1. Keywords

  • What phrases are people searching (i.e. can they find you)?
  • Is it relative to your business (are keywords that land traffic to your web site relevant to your business)?
  • How competitive is the market (who else is competing for same keywords and same customer?

2. Content

  • Is the content of your web site accurate in explaining your business or describing product / service you are selling?

3. Connections

  • Are other websites your web site is linking to, reinforcing that it’s your business who should be found by search engines (linking partner relevancy and quality)?



Importance of SEO