Why Do I Need SEO (Search Engine Optimization)?
SEO is the process of improving the visibility of a website in a search engine’s un-paid or “organic” search results.
The higher ranking and more frequently listed search results will receive more visitors from the search engine’s users.
Top Three Step Approach For SEO Results
- What phrases are people searching (i.e. can they find you)?
- Is it relative to your business (are keywords that land traffic to your web site relevant to your business)?
- How competitive is the market (who else is competing for same keywords and same customer?
- Is the content of your web site accurate in explaining your business or describing product / service you are selling?
- Are other websites your web site is linking to, reinforcing that it’s your business who should be found by search engines (linking partner relevancy and quality)?