Web Site Promotion – How Do They Find You?
Having a good informative web site built for your business is just a first step. Nonetheless, even a best web site will do a little for a business if no one sees and visits it.
Many businesses stop their online advertising efforts at developing the web site, thinking of promotion and web site optimization as either to complicated, out of their budgets or not necessary. When the web site fails to attract any meaningful traffic they quickly dismiss the need to do anything else with it and in time it becomes outdated and eventually taken down.
This strategy is not only costly as the business had to put time, resources and effort in developing the site but also counter-productive. The same web site that became neglected so quickly could have produced great leads and became an essential part of the business had it only been properly marketed and promoted.
Web site promotion and marketing includes such traditional techniques such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), link building, social media marketing etc. Many businesses if they opt to promote their web site will stop here. Jackson & Associates can deliver an edge to any business by employing those traditional web site promotion strategies with additional promotion strategies (coupon and off-site advertising, networking strategies and more) to deliver the targeted multi approach marketing and promotion for your web site that will deliver results for your business.