Search Engine Optimization (SEO) – What Is It And What Can It Do For Me?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Many businesses stop their online advertising efforts at developing the web site, thinking of promotion and web site optimization as either to complicated, out of their budgets or not necessary. When the web site fails to attract any meaningful traffic they quickly dismiss the need to do anything else with it and in time it becomes outdated and eventually taken down.
This strategy is not only costly as the business had to put time, resources and effort in developing the site but also counter-productive. The same web site that became neglected so quickly could have produced great leads and became an essential part of the business had it only been properly marketed and promoted.
Jackson & Associates can help you develop an effective search engine optimization (SEO) strategy implementing best practices, integration of your web site with social media, link building and more